–Satyakam Ray When Brian Acton and John koum co-founded WhatsApp in 2009, little did they know that the messaging app would be a hit among 2.24 billion users worldwide by 2023. A bizarre socio-psychological phenomenon involving this message exchange is worth mentioning & a subject for further elaboration: “online-offline peek-a-boo.” It has impacted millions of active users’ social and mental well-being in India and … Continue reading WhatsApp Online-Offline Peek-a-boo