Marketing today: the race to be more relatable

– Aparna Chatterjee With the launch of platforms connecting people online, we all knew a new phenomenon would take us by storm. From Orkut to Instagram, we have come a long way in perceiving information and showcasing our lives. Initially, we did have a considerable stigma around it. Society tries to govern what one can and cannot post. But every social media platform lets us … Continue reading Marketing today: the race to be more relatable