Marketing today: the race to be more relatable

– Aparna Chatterjee With the launch of platforms connecting people online, we all knew a new phenomenon would take us by storm. From Orkut to Instagram, we have come a long way in perceiving information and showcasing our lives. Initially, we did have a considerable stigma around it. Society tries to govern what one can and cannot post. But every social media platform lets us … Continue reading Marketing today: the race to be more relatable

Women Entrepreneurship-An Indian Perspective and How much it can contribute to the economy?

– Satyakam Ray Pattachitra- the scroll-based traditional painting known for its mythological narrative and folktales inscribed in it, an art form primarily practiced in Odisha, is in grave danger due to the cunning of middlemen. The exquisite hand-crafted illustrations are not getting their due price and credit but also their struggling master-makers- the magnificent artisans.  Comes to the rescue- Zola India. Founded by an art geek … Continue reading Women Entrepreneurship-An Indian Perspective and How much it can contribute to the economy?