Marketing today: the race to be more relatable

– Aparna Chatterjee With the launch of platforms connecting people online, we all knew a new phenomenon would take us by storm. From Orkut to Instagram, we have come a long way in perceiving information and showcasing our lives. Initially, we did have a considerable stigma around it. Society tries to govern what one can and cannot post. But every social media platform lets us … Continue reading Marketing today: the race to be more relatable

Does Proximity to nature enhance the sense of detecting danger?

– SatyaKam Ray Before any danger of natural calamities, animals somehow get a subtle hint about an imminent event. The following examples are testimonies of strange animal behavior. Considering the instances, some questions might pop out in rational minds. Few scientific theories have been put forward to answer the above questions. But the puzzle remains unsolved and needs further clarification and research from the scientific … Continue reading Does Proximity to nature enhance the sense of detecting danger?

WhatsApp Online-offline Peek-a-boo

  –Satyakam Ray When Brian Acton and John koum co-founded WhatsApp in 2009, little did they know that the messaging app would be a hit among 2 billion users worldwide by February 2020? It has impacted millions of active users’ social and mental well-being in India and the world. The mere conversion of the grey to the blue color tick often provides a virtual sigh of … Continue reading WhatsApp Online-offline Peek-a-boo

Can We build the next Silicon Valley in Bangalore?

– Satyakam Ray What makes Silicon valley so special and how we can make our own Bangalore as the next big thing in tech. industry. Read on to find out. San Jose, in the US, and Evoma coworking space in Whitefield, Bangalore, or costa coffee in Koramangala, Bangalore – have one thing in common. Whether any new idea generation or pitching about it to the … Continue reading Can We build the next Silicon Valley in Bangalore?

Do we Indians lack scientific literacy?

–Satyakam Ray In the past, one Union education minister said that astrology was above science parliament debate in 2014. In hindsight, the statement was a precursor to what’s coming our way regarding policy decision-making. The idea to promote the selling of Bhabhiji Papad as an immunity booster for Corona has gone well, with many persons possessing non-scientific temperaments. But the real scientist community looks perplexed … Continue reading Do we Indians lack scientific literacy?

Women Entrepreneurship-An Indian Perspective and How much it can contribute to the economy?

– Satyakam Ray Pattachitra- the scroll-based traditional painting known for its mythological narrative and folktales inscribed in it, an art form primarily practiced in Odisha, is in grave danger due to the cunning of mediators. The exquisite hand-crafted illustrations are not getting their due price and credit but also their struggling master-makers- the magnificent artisans.  Comes to the rescue- Zola India. Founded by an art geek … Continue reading Women Entrepreneurship-An Indian Perspective and How much it can contribute to the economy?

Anonymous- sneaky online royals

    – Satyakam Ray Being shrouded by masks, and well versed in breaching security networks, the Anonymous hackers are creating a new brand of internet activism. Read on to find out… Despite the international ban on hunting whales, it was a widespread practice in Iceland to hunt them down for profits. Icelandic company HValue made a massive amount of money through this illicit practice of … Continue reading Anonymous- sneaky online royals

The Pandemic of Plastic

– Aparna Chatterjee Since the beginning of life on the planet, living organisms have come from their single-cellular to multi-cellular structures. After billions of years, life has evolved with the highest level of intelligence and better cerebral utilization. Humans are considered the supreme most creature on the planet, and hence, we humans have taken the fate of the planet earth into our hands. Adapt- Survive- … Continue reading The Pandemic of Plastic