The Pandemic of Plastic

– Aparna Chatterjee Since the beginning of life on the planet, living organisms have come from their single cellular to multi-cellular structure. After billions of years, life has evolved with the highest level of intelligence and better cerebral utilization. Humans are considered to be the supreme most creature on the planet, and hence, we humans have taken the fate of the planet earth into our … Continue reading The Pandemic of Plastic

Does Proximity to nature enhance the sense of detecting danger?

– SatyaKam Ray Before any danger of natural calamities, animals somehow get a subtle hint about an imminent event. The following examples are testimonies of strange animal behavior. In the second largest national park of Srilanka, Yala National Park, elephants were seen running away to the higher grounds before the Tsunami hit the coastal lands. Similar incidents were reported in Thailand also. Not only elephants, … Continue reading Does Proximity to nature enhance the sense of detecting danger?

Marketing today: the race to be more relatable

– Aparna Chatterjee With the launch of platforms connecting people online, we all knew a new phenomenon was about to take us by the storm. From Orkut to Instagram, we have come a long way in perceiving the information and showcasing our lives. Initially, we did have a considerable stigma around it. Society tries to govern what one can and cannot post. But every social … Continue reading Marketing today: the race to be more relatable